Feature

Inside the eight-month rebuild of Casa Ribeira

How an insurer, a São Paulo studio and a calligrapher arrived at a wordmark you can sign.

Words by Lucia Prado
27 Oct 2026 · 12 min read
Inside the eight-month rebuild of Casa Ribeira

How an insurer, a São Paulo studio and a calligrapher arrived at a wordmark you can sign.

Sample story. The full text runs here when the site launches, with images credited to the studio.

Lucia Prado

Writes for Brand Up There.

Responses

    No comments yet. Start the conversation.

    Up next · Review

    Hana Snacks' one-ink pack is a quiet win for print budgets

    Twenty-two products, one red, uncoated board. The shelf has never looked louder.

    Ji-woo Han4 min read
    Hana Snacks' one-ink pack is a quiet win for print budgets

    Keep reading

    All articles
    AnalysisColour-only trademarks need an evidence file. Here is what goes in it
    Analysis

    Colour-only trademarks need an evidence file. Here is what goes in it

    The Sora Mobile ruling shows the record a brand team has to keep from the first day a colour is used.

    Ama Owusu26 Oct 20268 min read00
    FeatureThree scripts, one grid: the Pasar Baru wayfinding system
    Feature

    Three scripts, one grid: the Pasar Baru wayfinding system

    Rimba Studio on setting Indonesian, Javanese and English side by side without a winner.

    Sari Wibowo25 Oct 202610 min read00
    OpinionThe best brand systems are boring on purpose
    Opinion

    The best brand systems are boring on purpose

    Consistency is a feature you design. Excitement belongs to the campaign, and the system should leave room for it.

    Kwesi Boateng24 Oct 20266 min read00