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Everything new on Brand Up There in one stream, newest first: Wire updates, articles, Showcase projects, events and new Directory listings.
Volta Lines retires its patterned livery for a single gold line
A single line is cheaper to repaint and reads from the far side of an apron. Pattern-led liveries are losing ground across mid-size carriers.
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Hana Snacks prints twenty-two products in a single red
Studio Gyeol rebuilt the range around one ink on uncoated board.
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Why airlines are trading pattern for a single line
Liveries are getting simpler. The reasons are paint, distance and the phone screen, in that order.
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Halden and Co names Mira Castell chief creative officer
Halden's last three rebrands were led by strategy. The hire signals a turn to craft.
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Start with the archive, says Halden's new creative chief
Mira Castell on her first 90 days, and why she reads old brand books before new briefs.
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Rimba Studio joins the Directory with three verified projects
Wayfinding and spatial identity in many scripts, from Jakarta.
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Okra & Ash takes a minority stake in motion studio Kinetic Yard
Identity work now ships as motion first. Studios are buying the skill rather than renting it.
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The replay of the first Brand Up Talk is now online
Watch the full webinar, free for everyone.
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Tribunal sides with Sora Mobile in a dispute over a single orange
Colour-only claims usually fail. This one shows what the evidence file has to contain.
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Volta Lines: identity, livery and wayfinding by Studio Odo
A West African carrier trades its full-body pattern for one gold line.
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Brand Up Connect: register interest for the next edition
Dates and city go to the interest list first.
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Hana Snacks moves its whole range to packaging printed in one ink
One ink cuts plate costs and makes the shelf block impossible to miss.
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Brand guidelines should be written for the night shift
The people who apply a brand at 2am need a page, a rule and an example. Most guides give them forty pages of mood.
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Casa Ribeira: a hand-drawn wordmark by Atelier Norte
A hand-drawn wordmark for an insurer that wants to sound human.
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Casa Ribeira insurance adopts a hand-drawn wordmark
Insurers want to sound human, and the logo is usually the last thing to change.
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Inside the eight-month rebuild of Casa Ribeira
How an insurer, a São Paulo studio and a calligrapher arrived at a wordmark you can sign.
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Pale Fire joins the Directory for naming in Spanish and English
A Mexico City naming studio for hospitality and spirits.
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