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Wire · Rebrand#0137São Paulo

Casa Ribeira insurance adopts a hand-drawn wordmark

Yesterday, 16:05 GMT
Casa Ribeira insurance adopts a hand-drawn wordmark, before
Casa Ribeira insurance adopts a hand-drawn wordmark, after
BeforeAfter
The news
The insurer's new mark is drawn with a broad nib, with a matching set of icons.
Why it matters
Insurers want to sound human, and the logo is usually the last thing to change.
Who made it
Atelier Norte, São Paulo.

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