Wire · Rebrand#0135Copenhagen

Fjelde Coffee drops its mountain icon for a type-only mark

Yesterday, 11:02 GMT
Fjelde Coffee drops its mountain icon for a type-only mark, before
Fjelde Coffee drops its mountain icon for a type-only mark, after
BeforeAfter
The news
The roaster now leads with a wordmark set in a narrow grotesk.
Why it matters
Type-only marks scale better across a crowded app grid.
Who made it
Kontur, Copenhagen.

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