Volta Lines
A West African carrier trades its full-body pattern for one gold line.
- Agency
- Studio Odo
- Location
- Accra, Ghana
- Disciplines
- Strategy, identity, livery, wayfinding
Studio Odo replaced the carrier's full-body pattern with a single gold line and a custom typeface, Volta Sans.
The system runs from the tail fin to the boarding pass. The old pattern lives on in cabin textiles, where passengers see it at arm's length, while everything seen from a distance carries one line and one name.
We wanted one mark you could read from the far end of the apron.
Before and after
Custom, drawn by Kofi Adjei with a slant taken from the stripe.
Used across the app, timetables and small print.
Aircraft paint, enamel signage, uncoated board.
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