Wire · Ruling#0139Geneva

Tribunal sides with Sora Mobile in a dispute over a single orange

Today, 07:30 GMT
Tribunal sides with Sora Mobile in a dispute over a single orange
The news
The panel found that the colour had acquired distinctiveness through twelve years of consistent use.
Why it matters
Colour-only claims usually fail. This one shows what the evidence file has to contain.
Who made it
Sora Mobile's legal and brand teams.

Responses

    No comments yet. Start the conversation.

    Next on the Wire

    All updates
    18:20Yesterday
    LaunchSeoul

    Hana Snacks moves its whole range to packaging printed in one ink

    One ink cuts plate costs and makes the shelf block impossible to miss.

    #013800
    Hana Snacks moves its whole range to packaging printed in one ink
    16:05Yesterday
    RebrandSão Paulo

    Casa Ribeira insurance adopts a hand-drawn wordmark

    Insurers want to sound human, and the logo is usually the last thing to change.

    #013700
    Casa Ribeira insurance adopts a hand-drawn wordmark, before
    Casa Ribeira insurance adopts a hand-drawn wordmark, after
    BeforeAfter
    13:48Yesterday
    MoveNairobi

    Hollow and Co opens a second studio in Kigali

    Fintech has become the region's busiest brief.

    #013600
    Hollow and Co opens a second studio in Kigali