Interview

Start with the archive, says Halden's new creative chief

Mira Castell on her first 90 days, and why she reads old brand books before new briefs.

Words by Daniel Reyes
28 Oct 2026 · 9 min read
Start with the archive, says Halden's new creative chief

Mira Castell on her first 90 days, and why she reads old brand books before new briefs.

Sample story. The full text runs here when the site launches, with images credited to the studio.

Daniel Reyes

Writes for Brand Up There.

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